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Lisbon Elected Best MICE Destination in Europe for the First Time Lisbon has been elected, for the first time, the Best MICE Destination in Europe, at the fourth edition of the World MICE Awards, held in Berlin, Germany. This award, considered the “Oscar of Business Tourism”, recognizes the city’s excellence in organizing events such as congresses, conventions, incentives, and fairs.
The Portuguese capital has been asserting itself as a reference destination for business tourism, occupying since 2019 the 2nd place in the world ranking of ICCA (International Congress and Convention Association). In 2022 and 2023, more than 2,250 events were registered in Lisbon, attracting more than 592,178 participants from all over the world.
Why Lisbon was the big winner
The choice of Lisbon as the Best MICE Destination in Europe is due to several factors, such as its privileged location, modern and versatile infrastructures, excellent accessibility, and rich cultural offer. In addition, the city also offers a wide variety of event spaces, from hotels and congress centers to historical and emblematic venues.
Lisbon Tourism has played a fundamental role in promoting the city as a MICE destination, having made available in 2022 and 2023 more than 1 million euros for the capture and support of congresses, corporate events, and associative events.
What are the future prospects?
Following the logic of previous years, the prospects for the future of business tourism in Lisbon are very positive. The city continues to work to attract the attention of organizers and participants of international events, highlighting its unique DNA. That is, the professionalism of companies, excellent hotels, accessibility, organizational capacity, and diversified cultural offer.
Lisbon is, without a doubt, an ideal destination for hosting successful events. The city offers everything you need to provide participants with a unique and memorable experience.
With this award, Lisbon consolidates its position as the European capital of business tourism and paves the way for an even more promising future in this segment.
We invite you to see for yourself what makes Lisbon the Best MICE Destination in Europe. Organize a corporate event or conference with us and enjoy a memorable boat experience for all participants. It will be a nautical experience that will remain in everyone’s memory.
